Primior Team

Primior Holdings Inc. (GRLT) Successfully Completes $9M Capital Raise for Luxury Condo Development in Glendale, CA

Irvine, CA – March 8, 2025 – Primior Holdings Inc. (OTC: GRLT), a luxury real estate development firm, is pleased to announce the successful completion of a $9 million capital raise for a seven-unit luxury condominium development in Glendale, California. This achievement marks another step in Primior’s mission to deliver high-quality real estate investments while elevating the communities in which it operates.

Strategically located in one of Glendale’s most sought-after neighborhoods, the new development is designed to introduce sophisticated architecture, premium living spaces, and modern elegance to the area. With $5.9 million secured through a construction loan and over 90% of investor capital already allocated, the project is well-positioned for a successful execution. Investors in this opportunity will benefit from an 8% preferred return paid quarterly, an estimated internal rate of return (IRR) of 15.06%, and a projected equity multiple of 1.42x over a 2.5-year period.

A Win for Primior, Shareholders, and the Community

This project reflects Primior’s commitment to investing in California’s thriving real estate markets, reinforcing its reputation as a premier development firm with a track record of over $3.1 billion in real estate transactions. The successful raise and imminent development provide tangible benefits for both shareholders and the local community.

Recent wildfires, including the Palisades and Eaton fires, have devastated more than 15,000 buildings across California, causing severe housing shortages that will take years to recover from. As a result, demand for new housing in the region is at an all-time high, making this development well-timed to address critical supply constraints.

“For our investors, this project represents a carefully structured opportunity with strong return potential and strategic asset growth,” said Johnney Zhang, CEO of Primior Holdings Inc. “For the community, it means bringing exceptional design, increased property values, and a renewed sense of luxury to the Glendale area. We take pride in developing projects that not only generate solid financial returns but also contribute to the enhancement of the neighborhoods in which they’re built.”

Positioned for Continued Growth

The development is one of several high-impact real estate projects Primior has planned for 2025 and beyond. With the 2028 Olympic Games approaching, real estate values in Los Angeles historically trend upward, often peaking during the event year. This trend further enhances the investment potential, positioning it within a market poised for continued appreciation.

With over $1.5 billion in assets under management, Primior continues to expand its luxury residential, commercial, and Opportunity Zone investments, leveraging its expertise to create value-driven, high-return opportunities for investors.

For more information on the project and future investment opportunities, visit www.primior.com.

Book Strategy Call

Book a call with us to discuss property management, real estate asset management, or our other services and investor solutions.

Download: Opportunity Zone Tax Loophole
How Investors Are Eliminating Capital Gains Taxes in California in 2025

Report by Primior, a Southern California real estate advisory, development, management, and investment firm.

More Insights

The Hidden Risks in Real Estate Capital Stacks Most Investors Miss
The Hidden Risks in Real Estate Capital Stacks Most Investors Miss
October 22, 2025

Many investors overlook the risks in capital real estate investments, especially with the capital stack structure. The capital... (Keep reading?)

The Hidden Danger of Chasing Top REITs in Today's Market
The Hidden Danger of Chasing Top REITs in Today’s Market
October 15, 2025

The market’s top-performing REITs might catch your eye with their dramatic returns. Some REITs have shot up 19.4%... (Keep reading?)

Old vs New Apartment Investing: What Smart Money Doesn't Tell You
Old vs New Apartment Investing: What Smart Money Doesn’t Tell You
October 11, 2025

Are you naturally drawn to sleek new developments or captivated by older buildings’ character when looking at apartment... (Keep reading?)

How to Protect Your Real Estate Trust Investment from REIT Dividend Traps
How to Protect Your Real Estate Trust Investment from REIT Dividend Traps
October 8, 2025

The numbers tell the story clearly. Walgreens showed a staggering 290.91% payout ratio right before cutting its dividend.... (Keep reading?)

Primior Holdings Inc. (OTC:GRLT) Advances Tokenization Strategy with Gaia Platform
October 7, 2025

Company announces November 1, 2025 beta launch; waitlist now open for early access. Irvine, California — October 7,... (Keep reading?)

Why Fourplexes Beat Duplexes
Multifamily Real Estate Showdown: Why Fourplexes Beat Duplexes in Bad Markets
October 4, 2025

The U.S. Census Bureau reports that multifamily real estate makes up about 31% of America’s total housing market.... (Keep reading?)

1031 Exchange Timing Strategies
Why Most 1031 Exchange Timing Strategies Fail (And How to Fix Them)
October 1, 2025

1031 exchange timing errors cost real estate investors millions in unnecessary taxes each year. Despite the significant tax... (Keep reading?)

The Opportunity Zone 180-Day Rule Explained: Don’t Miss Your Tax Break [2025 Guide]
September 30, 2025

The opportunity zone 180-day rule provides a crucial window to defer most important capital gains taxes through strategic... (Keep reading?)

Join Primior's Newsletter

Enter your information to download the eBook:

Reserve Your Spot

Next session begins in...
00
Days
:
00
Hours
:
00
Minutes
:
00
Seconds

Not a solicitation to buy or sell securities. Educational purposes only. Accredited/HNW investors encouraged to attend. All investing involves risk. Past performance not indicative of future results. This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc. Privacy Policy. Terms & Conditions.

Apply Now

Enter your information to download the report:

Enter your information to unlock the case study:

Free guide unlocked:

Click the button below to access your free guide.

Enter your information to download the free guide:

Enter your information to download the free guide:

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

You've joined our newsletter.

You will receive email notifications as soon as Gaia by Primior is launched and investment opportunities become available! Thank you for being a future Gaia investor.

Join Waitlist

Interested in participating in the future of real estate investing? Enter your contact information below to be placed on our waiting list and receive notifications and investment opportunities directly to your inbox once they are available.

Primior Application Form

Ready to work with Primior?

Click the button below to complete a short assessment and schedule a call with Primior’s Investor Relations team.

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

Contact Us Now