Primior Team

Primior’s Strategic Shift: A New Direction in Real Estate Asset Management

Primior, a name synonymous with expert property management and an impressive portfolio of existing and upcoming real estate development projects in Southern California, is excited to announce a fundamental shift towards real estate asset management. This move broadens our solutions to investors, aligning with our strong foundation of over $1B in Assets Under Management (AUM), $502M+ in global investor distributions, and more than $3B in previous transactions. We believe this strategic reorientation will fortify Primior’s status as one of Southern California’s foremost real estate investment, management, and development companies.

A Symbolic Launch

This transformation is more than a change in focus; it’s a whole new direction, symbolized by the launch of our new website. This site consolidates all of Primior’s affiliated brands, including USP, LAIRC, Primior Exclusive, and Primior Development & Construction, offering a centralized hub for a wide variety of vital solutions for investors and the local real estate community.

Management On The Launch

Andrew Palacios, Primior’s Managing Director of Marketing, reflects on this shift:

“Our new website represents a strategic repositioning for Primior and its partner companies. We’re moving towards a more integrated model, expanding our reach to offer comprehensive solutions to our investors and the local real estate community. This innovative approach means we are now managing not only the properties within our investors’ portfolios but also the entire portfolios, encompassing everything from new developments and strategy to long-term wealth preservation and growth.”

Insight-Driven Initiatives

In addition to our new strategic focus, Primior is introducing new investor education initiatives, including Monthly Investor Workshops, an upcoming podcast titled The Blueprint™, and quarterly market research reports. These endeavors aim to create a community of informed investors, delivering valuable insights and information. They tie directly into Primior’s initiative to maximize value for our current and future investors.

Looking Forward

Since its founding, Primior has been a leader in real estate property management and development. However, this strategic transition highlights our ongoing commitment to innovation and client satisfaction. We are now offering personalized, cutting-edge solutions tailored to investors’ unique needs and goals.

We invite you to explore our expanded service offerings on our new website and to join us in this exciting new phase of growth and innovation.

Thank you for your continued trust and partnership with Primior.

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