Luxury, redefined

A unique approach to luxury property development that leverages vertical integration to increase profitability, efficiency, and quality.

Primior is vertically integrated and its in house experts shared a rare combined over 100 years of experience which allows us to make informed decisions quickly.

Prior to development, our in-house team handles feasibility research, due-diligence, creative design, entitlements, and more to ensure smooth operation & efficiency.
Our ability to take construction in-house has led to higher returns and better quality of work, allowing us to build an impressive portfolio of properties.
From leasing to operation to liquidation, we handle all post-development operations completely in-house for maximum visibility.

Get valuable market insights and news about Primior at a glance.

We strive to provide thought leadership within the real estate development & investment space by publishing in-depth thought pieces with a goal of educating and inspiring.

Experience Primior's unique approach, secure development strategies, and superior return on investments.

For over a decade, Primior has been providing a strategic full-range of asset management services to commercial real estate occupiers and investors. As a merchant developer, we create value through site identification, by procuring optimal entitlements, and directing the design, construction, and leasing of assets positioned to meet the needs of the market or user.

Symphony Estate

Dana Point, CA
This impressive new home is a one-of-a-kind dwelling for Orange County with panoramic ocean views...

La Vista

Diamond Bar, CA
With a modern design that truly has a taste of home, La Vista has 8,030...

First Harbor Square

Santa Ana, CA
Located in Opportunity Zone, This 26,500 square foot retail center consists of a mix of...

Mt. Baldy Health Retreat

Los Angeles County, CA
The Mt. Baldy Health Retreat’s location is in the San Gabriel Mountains in Los Angeles...

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Discover the unique luxury properties we have designed, financed, and developed here at Primior.

Johnney Zhang — CEO, Primior

As CEO at Primior Inc, Johnney Zhang focuses on finding prime investment deals with excellent returns for his clients and educating them on the typical myths of investing, as well as the common pitfalls and traps even astute investors may fall into with real estate investing.

Introducing USPC™, the future of cryptocurrency & real estate investing.

USPC combines blockchain technology with the guaranteed appreciation of real estate to create a more secure crypto token, providing crypto investors with a safer alternative to currently available stablecoins.