Primior Team

Top 3 Misconceptions about Property Valuation

property’s value can be affected by price and cost, but value is not determined by price and cost. For example, a property owner who is in distress and facing foreclosure may well sell the property at a discounted price because time is running out...

Accurate property valuation is important to home buyers and sellers, lenders and real estate investors in order to make good, well-informed decisions. As such, one could surmise the process to determine the economic value of real estate would be uniform, consistent and subject to only minor variations. However, making that assumption can lead to misconceptions, three of which are discussed here.

Valuation is not necessarily equivalent to price or cost

The price of a property is what a buyer actually pays on the day of sale. Cost is the total of expenditures the property owner has incurred through a specific point in time. A property’s value can be affected by price and cost, but value is not determined by price and cost. For example, a property owner who is in distress and facing foreclosure may well sell the property at a discounted price because time is running out. And many are familiar with the example of the property owner who has “over-improved” the asset, effectively making it impossible to recoup the costs within a realistic sales price range. In the first instance, the value is more than the price; in the second, the value is less than the cost.

Market valuation is not the same as bank valuation

Market valuation is an estimated amount of what a property should sell for in a certain period in an arm’s length transaction between a willing seller and a willing buyer. In essence, it is an educated prediction of what the price will be. A bank valuation is the amount the institution is prepared to lend against a specific property. The bank’s primary consideration is what the property can reasonably be expected to sell for in the event of borrower default.

Any variations in valuations are less significant because property prices always go up

There is no shortage of incentives for people to believe this, but it is, in fact, a myth. While overall, the long term trend has been price appreciation, there are reasons why property values can, and do, go down. A simple acronym can be helpful for keeping in mind some basic factors that are relevant in any property valuation:

  • Demand —  how many potential buyers for the property exist
  • Utility –  the benefits to the buyer of the property
  • Supply –  who the seller’s competitors are
  • Transferability —  the ease and quickness by which the seller can deliver title to the buyer

Investing in real estate has the potential to be lucrative and can provide a desirable level of diversity for many portfolios. Primior has the expertise and experience to find properties that may be a good fit for your specific investment needs. Contact us today and allow us to help you reach your goals and achieve financial security.

Tokenization eBook

Discover how tokenization makes it possible to fractionally own real estate, art, and other assets and start building your portfolio today.

More Articles

Want to keep reading more articles and insights from Primior?

Our Insights Library is designed to help investors, operators, and capital partners stay informed as markets evolve. Explore additional articles covering real-world asset investing, capital strategy, structuring considerations, and emerging opportunities across private real estate and alternative assets. Each piece is written to provide practical context, timely analysis, and decision-relevant insight you can apply beyond a single transaction.

ERC-20 vs ERC-1400: What RWA Investors Should Care About
January 29, 2026

The tokenization of ground assets (RWAs) through rwa tokens has grown from a new concept into a trillion-dollar... (Keep reading?)

1031 Exchange vs Opportunity Zones vs Direct Syndications: Which Fits Which Investor?
January 24, 2026

Making a choice between 1031 exchange vs opportunity zone investments for managing capital gains tax is a vital... (Keep reading?)

The Real Estate Investor Reporting Standard: What ‘Good’ Looks Like (and What’s a Red Flag)
January 22, 2026

Missing financial red flags in investor reporting might cost you capital losses and years of unrealized returns. Your... (Keep reading?)

The Truth About Real Estate Professional Status: A Tax-Saving Guide for 2026
January 20, 2026

Real estate professional status can reshape your tax situation. It lets you deduct rental property losses against your... (Keep reading?)

Enter your information to download the eBook:

Join Primior's Newsletter

Join the Waitlist

Join the waitlist for the official Gaia Launch to get your early access invite and a chance to win up to $1,200 in rewards for referring your friends!

Access Case Study

Not a solicitation to buy or sell securities. Educational purposes only. Accredited/HNW investors encouraged to attend. All investing involves risk. Past performance not indicative of future results. This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc. Privacy Policy. Terms & Conditions.

Apply Now

Enter your information to download the report:

Enter your information to unlock the case study:

Free guide unlocked:

Click the button below to access your free guide.

Enter your information to download the free guide:

Enter your information to download the free guide:

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

You've joined our newsletter.

You will receive email notifications as soon as Gaia by Primior is launched and investment opportunities become available! Thank you for being a future Gaia investor.

Join Waitlist

Interested in participating in the future of real estate investing? Enter your contact information below to be placed on our waiting list and receive notifications and investment opportunities directly to your inbox once they are available.

Primior Application Form

Ready to work with Primior?

Click the button below to complete a short assessment and schedule a call with Primior’s Investor Relations team.

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

Contact Us Now