Primior Team

USP Invests In Mixed-Use Development Project In Santa Ana, California

We’re excited to share an update on our latest activities at USP. We’ve recently expanded our real estate portfolio by investing in the First Harbor Square development in Santa Ana, California.

This is a significant step forward in our mission to utilize blockchain technology for creating accessibility to real estate investments for people globally, irrespective of their capital size.

First Harbor Square is an up-and-coming mixed-use development project in Santa Ana, California. With an appraisal of $18 million by Cushman & Wakefield, it’s set to be a significant addition to the landscape of Orange County’s thriving market, featuring 183 residential units and over 17,000 square feet of retail space.

Perfectly situated at the intersection of Harbor Blvd and First Street, First Harbor Square is destined to be a hub of activity with prime visibility and high foot traffic. We believe that its pedestrian-centric design, combined with its prime location, will create an inviting space for both local and national tenants, while contributing to the local economy.

In the words of our Founder, Johnney Zhang, the investment in First Harbor Square is in line with our vision of utilizing blockchain technology to offer new opportunities in the real estate sector. We see this as a way of opening up access to markets traditionally limited by conventional financial systems.

Our USP Token, a security token, is one part of our approach.

Through a process known as ‘real estate tokenization’, we’re able to represent the collective value of our real estate portfolio in the form of individual tokens, which are distributed via ‘smart contracts’ on the Ethereum network.

Our plans for the future include further exploration of assets like First Harbor Square – mixed-use properties with diverse income streams. Our goal is to continue pioneering the use of blockchain technology in real estate, offering increased transparency and accessibility.

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How Investors Are Eliminating Capital Gains Taxes in California in 2025

Report by Primior, a Southern California real estate advisory, development, management, and investment firm.

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Report by Primior, a Southern California real estate advisory, development, management, and investment firm.

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