Overview
Our Vertically-Integrated Approach to Real Estate
By managing acquisition, development, construction, property management, and asset management under one roof, we reduce reliance on third parties and maintain complete oversight.
At Primior, we follow a disciplined investment strategy built on three core pillars: acquisition or investment, value-add execution, and repurposing through hold or sale. With a vertically integrated structure, we manage every stage of the process in-house—from identifying opportunities to maximizing returns—ensuring efficiency, accountability, and lasting value for our investors.
- Source the Right Opportunities: We target multifamily, build-to-rent, and hospitality properties with strong fundamentals, carefully vetting each deal through rigorous due diligence.
- Create Lasting Value: Using our vertically integrated platform, we execute targeted value-add strategies and manage construction, operations, and repositioning in-house.
- Adapt and Optimize: We manage every investment with a flexible exit strategy, choosing to hold, refinance, or sell based on market conditions to protect capital and maximize returns.
Core Strategy
Creating Value With a 3-Step Process
Primior’s investment strategy follows a three-step process: acquisition, value-add, and repurposing/exit. We begin by targeting multifamily, build-to-rent, and hospitality properties with strong fundamentals, applying rigorous due diligence to ensure alignment with investor objectives. Once acquired, we implement tailored value-add strategies such as renovations, operational improvements, and repositioning to unlock hidden value and drive income growth. Finally, each asset is managed with a flexible exit outlook—whether holding for long-term income, refinancing for growth, or selling at the optimal time—allowing us to adapt to market conditions while consistently protecting capital and maximizing returns.
Acquisition
We begin by identifying prime opportunities in multifamily, build-to-rent, and hospitality properties, focusing on assets with strong fundamentals and long-term growth potential. Our team conducts rigorous due diligence, analyzing market dynamics, location, and financial metrics to ensure every acquisition aligns with our investors’ objectives.
Value-Add
Once acquired, we implement targeted value-add strategies that enhance performance and increase property value. This may include renovations, re-tenanting, operational improvements, or strategic repositioning. Our goal is to unlock unrealized potential and deliver sustainable income growth while mitigating risk.
Repurpose
Every project is evaluated with a flexible outlook: hold for long-term income, refinance for additional growth, or sell at the optimal time for maximum returns. This adaptive approach ensures that we can pivot with market conditions and investor needs while protecting capital and optimizing profitability.
Specializations
High-Demand, Resilient Asset Classes.
Primior focuses on high-demand, resilient asset classes that provide reliable income, strong fundamentals, and the ability to generate long-term value across market cycles. By focusing exclusively on multifamily, build-to-rent, and hospitality, Primior concentrates on sectors that are not only recession-resilient but also positioned for growth in shifting economic conditions. These property types allow us to balance stable income with upside potential, ensuring consistent returns and value creation for our investors.
Multifamily
Stable, income-producing housing with strong tenant demand.
Hospitality
Select hospitality projects with potential for repositioning, modernization, or development.
Build-to-Rent
Modern, purpose-built rental housing designed for long-term occupancy.
Vertical Integration
A Comprehensive Approach to Real Estate
Experience the efficiency of our in-house team, covering every aspect from site planning to construction. Primior’s Real Estate Development service combines a blend of expertise, vertical integration, and innovative site planning. With an in-house team adept at every phase of the development cycle, we provide a smooth and efficient process that adds value at every stage.
What does vertical integration mean?
Unlike firms that outsource critical functions, Primior is vertically integrated, managing acquisition, development, construction, property management, and asset management under one roof. This structure allows us to:
- Eliminate inefficiencies caused by third-party handoffs.
- Maintain strict oversight and accountability at every stage.
- Move quickly to capture opportunities and execute value-add improvements.
- Provide investors with transparent reporting and measurable results.
Proven Results
Case Studies & Investor Success Stories
Explore our case studies to see Primior’s dedication to creating valuable returns for our investors. Each case study highlights our innovative approach to acquisition, development, management, and financing. Discover how we consistently balance ambitious goals with practical, authoritative solutions in real estate.
Primior Medical Centre
- Diamond Bar, CA
- 18 Months
In a demonstration of strategic investment and adept management, the Primior Medical Centre has been successfully sold, generating a substantial ROI.
- 148% Realized ROI
- $4 Million Total Profit
- 45% Property Value Increase
Santa Ana Westview
- Santa Ana, CA
- 8 Months
Primior navigated a complicated political and high turnover environment in Santa Ana to create a high-return investment opportunity with Santa Ana Westview.
- 37.08% IRR
- Preferred Equity Structure
- $5M Capitalization
Flair Office Building
- El Monte, CA
- 6 Months
Revitalizing the Commercial Gem: How Primior revitalized a prestigious glass building into a fully leased commercial hub despite the pandemic challenges.
- Premium Downtown Location
- 100% Leased in 6 Months
- Exceeded Projected Returns
Work with Primior
Partner with Primior
We believe real estate should work harder for investors—and at Primior, we’ve built the structure to make that happen. With a disciplined strategy, vertically integrated execution, and proven results, we create opportunities that deliver income, growth, and long-term value across market cycles.
Explore opportunities or submit a deal to our team for review today.
Schedule a 30-minute consultation today and take the first step towards a prosperous future with professional real estate asset management with Primior.
