Primior Team

Primior Holdings Inc. (GRLT) Successfully Completes $9M Capital Raise for Luxury Condo Development in Glendale, CA

Primior is a Southern California real estate firm offering vertically integrated services from pre-development to asset management, ensuring seamless project execution.

Irvine, CA – March 8, 2025 – Primior Holdings Inc. (OTC: GRLT), a luxury real estate development firm, is pleased to announce the successful completion of a $9 million capital raise for a seven-unit luxury condominium development in Glendale, California. This achievement marks another step in Primior’s mission to deliver high-quality real estate investments while elevating the communities in which it operates.

Strategically located in one of Glendale’s most sought-after neighborhoods, the new development is designed to introduce sophisticated architecture, premium living spaces, and modern elegance to the area. With $5.9 million secured through a construction loan and over 90% of investor capital already allocated, the project is well-positioned for a successful execution. Investors in this opportunity will benefit from an 8% preferred return paid quarterly, an estimated internal rate of return (IRR) of 15.06%, and a projected equity multiple of 1.42x over a 2.5-year period.

A Win for Primior, Shareholders, and the Community

This project reflects Primior’s commitment to investing in California’s thriving real estate markets, reinforcing its reputation as a premier development firm with a track record of over $3.1 billion in real estate transactions. The successful raise and imminent development provide tangible benefits for both shareholders and the local community.

Recent wildfires, including the Palisades and Eaton fires, have devastated more than 15,000 buildings across California, causing severe housing shortages that will take years to recover from. As a result, demand for new housing in the region is at an all-time high, making this development well-timed to address critical supply constraints.

“For our investors, this project represents a carefully structured opportunity with strong return potential and strategic asset growth,” said Johnney Zhang, CEO of Primior Holdings Inc. “For the community, it means bringing exceptional design, increased property values, and a renewed sense of luxury to the Glendale area. We take pride in developing projects that not only generate solid financial returns but also contribute to the enhancement of the neighborhoods in which they’re built.”

Positioned for Continued Growth

The development is one of several high-impact real estate projects Primior has planned for 2025 and beyond. With the 2028 Olympic Games approaching, real estate values in Los Angeles historically trend upward, often peaking during the event year. This trend further enhances the investment potential, positioning it within a market poised for continued appreciation.

With over $1.5 billion in assets under management, Primior continues to expand its luxury residential, commercial, and Opportunity Zone investments, leveraging its expertise to create value-driven, high-return opportunities for investors.

For more information on the project and future investment opportunities, visit www.primior.com.

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