Primior Team

Primior Holdings Inc. (GRLT) Successfully Completes $9M Capital Raise for Luxury Condo Development in Glendale, CA

Irvine, CA – March 8, 2025 – Primior Holdings Inc. (OTC: GRLT), a luxury real estate development firm, is pleased to announce the successful completion of a $9 million capital raise for a seven-unit luxury condominium development in Glendale, California. This achievement marks another step in Primior’s mission to deliver high-quality real estate investments while elevating the communities in which it operates.

Strategically located in one of Glendale’s most sought-after neighborhoods, the new development is designed to introduce sophisticated architecture, premium living spaces, and modern elegance to the area. With $5.9 million secured through a construction loan and over 90% of investor capital already allocated, the project is well-positioned for a successful execution. Investors in this opportunity will benefit from an 8% preferred return paid quarterly, an estimated internal rate of return (IRR) of 15.06%, and a projected equity multiple of 1.42x over a 2.5-year period.

A Win for Primior, Shareholders, and the Community

This project reflects Primior’s commitment to investing in California’s thriving real estate markets, reinforcing its reputation as a premier development firm with a track record of over $3.1 billion in real estate transactions. The successful raise and imminent development provide tangible benefits for both shareholders and the local community.

Recent wildfires, including the Palisades and Eaton fires, have devastated more than 15,000 buildings across California, causing severe housing shortages that will take years to recover from. As a result, demand for new housing in the region is at an all-time high, making this development well-timed to address critical supply constraints.

“For our investors, this project represents a carefully structured opportunity with strong return potential and strategic asset growth,” said Johnney Zhang, CEO of Primior Holdings Inc. “For the community, it means bringing exceptional design, increased property values, and a renewed sense of luxury to the Glendale area. We take pride in developing projects that not only generate solid financial returns but also contribute to the enhancement of the neighborhoods in which they’re built.”

Positioned for Continued Growth

The development is one of several high-impact real estate projects Primior has planned for 2025 and beyond. With the 2028 Olympic Games approaching, real estate values in Los Angeles historically trend upward, often peaking during the event year. This trend further enhances the investment potential, positioning it within a market poised for continued appreciation.

With over $1.5 billion in assets under management, Primior continues to expand its luxury residential, commercial, and Opportunity Zone investments, leveraging its expertise to create value-driven, high-return opportunities for investors.

For more information on the project and future investment opportunities, visit www.primior.com.

Book Strategy Call

Book a call with us to discuss property management, real estate asset management, or our other services and investor solutions.

Download: Opportunity Zone Tax Loophole
How Investors Are Eliminating Capital Gains Taxes in California in 2025

Report by Primior, a Southern California real estate advisory, development, management, and investment firm.

More Insights

What is Asset Management: The Truth Behind $100T Industry [2025 Guide]
September 11, 2025

Asset management represents a staggering $104.4 trillion industry managed by the top 500 firms as of 2019. The... (Keep reading?)

Real Estate Tokenization: Why Traditional Investors Are Switching to Digital Assets
September 10, 2025

Real estate tokenization is transforming property investment. Market experts project its value to reach $1 to $4 trillion... (Keep reading?)

Solving Real Estate’s Biggest Problems: A Practical Guide to Blockchain Integration
September 5, 2025

The global real estate market is worth hundreds of trillions of dollars. Blockchain and real estate have started... (Keep reading?)

Private Real Estate Investments vs Public Markets: Which Builds More Wealth? [2025]
September 1, 2025

Looking to add private real estate investments to your portfolio? The market has shown remarkable growth. The professionally... (Keep reading?)

Real Estate Tokens vs Crowdfunding: Which Makes More Money in 2025?
August 28, 2025

Real estate tokens are changing how we invest in property. You can now invest just $100 in tokenized... (Keep reading?)

Why Build-to-Rent Investors Are Quietly Making Millions in California [2025 Guide]
August 26, 2025

The build-to-rent sector presents a compelling investment case. Home values have jumped 43% since 2020, and mortgage rates... (Keep reading?)

How Real Estate Investing Creates Generational Wealth: A Proven Blueprint
August 25, 2025

Did you know that 90% of millionaires build their wealth through real estate investing? Real estate investing stands... (Keep reading?)

Why 92% of Property Investors Misunderstand Real Estate Tokenization
August 24, 2025

Real estate tokenization is changing the investment world. Projections show growth from less than US$0.3 trillion in 2024... (Keep reading?)

Download: Opportunity Zone Tax Loophole Guide

Report by Primior, a Southern California real estate advisory, development, management, and investment firm.

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

Reserve Your Spot

Next session begins in...
00
Days
:
00
Hours
:
00
Minutes
:
00
Seconds

Not a solicitation to buy or sell securities. Educational purposes only. Accredited/HNW investors encouraged to attend. All investing involves risk. Past performance not indicative of future results. This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc. Privacy Policy.

Apply Now

By submitting this form, you agree to our Privacy Policy.

Enter your information to download the report:

Enter your information to unlock the case study:

Free guide unlocked:

Click the button below to access your free guide.

Enter your information to download the free guide:

Enter your information to download the free guide:

You've joined our newsletter.

You will receive email notifications as soon as Gaia by Primior is launched and investment opportunities become available! Thank you for being a future Gaia investor.

Join Waitlist

Interested in participating in the future of real estate investing? Enter your contact information below to be placed on our waiting list and receive notifications and investment opportunities directly to your inbox once they are available.

Primior Application Form

By submitting this form, you agree to our Privacy Policy.

Ready to work with Primior?

Click the button below to complete a short assessment and schedule a call with Primior’s Investor Relations team.

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

Contact Us Now

By submitting this form, you agree to our Privacy Policy.