Primior Team

Is Real Estate Crowdfunding a Good Investment?

Real estate investing holds some level of intrigue for many investors. They are enticed by the potential for a large return on their investment, realize it’s a good alternative to the equity market and a method to expand diversity in their portfolio, but have reservations about risk and the amount of capital required. Real estate crowdfunding can make entry into the real estate market simpler, but as with every investment, it’s important to fully understand the specifics and determine its suitability within your investment goals.

Real estate crowdfunding basics

Crowdfunding is a means of raising capital through the collective efforts of individuals rather than more traditional methods of banks, financial institutions, angel investors or venture capitalists. It is in essence peer-to-peer financing for real estate with one party seeking funds for a real estate project and the other party looking to get a high return on available capital.

Types of real estate crowdfunding

As an investor, you have the choice of equity vs. debt investment. An equity investment is an investment in a specific property or properties, whereby the investor can share in the net income the property generates plus a share of appreciation if the property is sold. A debt investor receives a fixed rate of return on funds loaned to the property owner, with the loan secured by the property itself.

Accredited investor

Some real estate crowdfunding platforms require you to be an accredited investor, a term defined by the Securities and Exchange Commission as one exception to registration with the SEC for a company that sells securities. An accredited investor has either a high net worth ($1million) or high income (in excess of $200,000 each of the prior two years) or both. However, not every platform requires their investors to be accredited.

Pros

One upside of real estate crowdfunding is getting into the real estate market with a minimal investment, some as low as $1000 or less. Also, you can diversify, not just in contrast to stocks and bonds but also within the real estate market by being involved in multiple individual deals. The possibility exists to generate regular income and also share in appreciation without having to do any of the maintenance or management details that an individual real estate investor must be concerned with.

Cons

Due to the fact that many real estate crowdfunding projects are long-term in nature, liquidity is an issue. Additionally, as a relatively new and somewhat loosely-structured investment, there is sometimes less information available for investors to monitor performance for real estate crowdfunding platforms than traditional investment types.

We have the knowledge and experience to provide superior investment advice designed to match your long-term goals. When you’re ready to take the next step with your investment portfolio, contact Primior.

Book Strategy Call

Book a call with us to discuss property management, real estate asset management, or our other services and investor solutions.

Download: Opportunity Zone Tax Loophole
How Investors Are Eliminating Capital Gains Taxes in California in 2025

Report by Primior, a Southern California real estate advisory, development, management, and investment firm.

More Insights

How Smart Investors Use 1031 Exchange to Build Multi-Million Dollar Portfolios
August 23, 2025

Did you know that a 1031 exchange can help you legally defer thousands—or even millions—in capital gains taxes... (Keep reading?)

Primior Holdings (OTC: GRLT) Reports Q2 2025 Results: Total Income Up 134% Year over Year, Accelerates Tokenization Strategy After U.S. Stablecoin Law
August 22, 2025

IRVINE, Calif., August 22, 2025. Primior Holdings Inc. (OTC: GRLT), an Irvine, California based real estate investment and... (Keep reading?)

Essential Performance Indicators Every Development Project Manager Must Track
August 22, 2025

Performance indicators serve as the vital signs of any development project, revealing its health and progress at a... (Keep reading?)

Exit Waterfall Explained: A Guide to Investment Returns Distribution
August 21, 2025

Investment returns distribution can make or break your final payout when a company sells or goes public. Many... (Keep reading?)

How to Build a Winning Real Estate Portfolio for Family Offices: A Step-by-Step Guide
August 20, 2025

Here’s a surprising fact: 77% of JP Morgan’s family office clients invest in real estate, which makes up... (Keep reading?)

Portfolio Management Mastery: The Real Estate Fund Lifecycle Blueprint
August 20, 2025

Effective portfolio management makes the difference between mediocre and exceptional returns in real estate fund investments. Throughout the... (Keep reading?)

Property Valuations: Hidden Opportunities in Post-COVID Commercial Real Estate
August 19, 2025

Property valuations across commercial real estate markets have undergone dramatic transformation since 2020. What many investors see as... (Keep reading?)

Real Estate Stabilization: Expert Guide to Successful Project Completion
August 18, 2025

Successful real estate stabilization is the defining factor between projects that thrive and those that falter. Despite careful... (Keep reading?)

Download: Opportunity Zone Tax Loophole Guide

Report by Primior, a Southern California real estate advisory, development, management, and investment firm.

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

Apply Now

By submitting this form, you agree to our Privacy Policy.

Enter your information to download the report:

Enter your information to unlock the case study:

Free guide unlocked:

Click the button below to access your free guide.

Enter your information to download the free guide:

Enter your information to download the free guide:

You've joined our newsletter.

You will receive email notifications as soon as Gaia by Primior is launched and investment opportunities become available! Thank you for being a future Gaia investor.

Join Waitlist

Interested in participating in the future of real estate investing? Enter your contact information below to be placed on our waiting list and receive notifications and investment opportunities directly to your inbox once they are available.

Primior Application Form

By submitting this form, you agree to our Privacy Policy.

Ready to work with Primior?

Click the button below to complete a short assessment and schedule a call with Primior’s Investor Relations team.

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

Contact Us Now

By submitting this form, you agree to our Privacy Policy.