Before cryptocurrencies rose to popularity a few years ago, entrepreneurs were uncertain about the potential crypto had to yield decent profits over time. However, investing in crypto has proven to be a profitable, albeit volatile, endeavor for entrepreneurs over time, and crypto has now become one of the most lucrative and accessible markets for investment and trading. Johnney Zhang is a real estate veteran and is among the few early crypto adopters who believed in the future growth of the cryptocurrency market during its infancy.
In 2021, Zhang founded a unique cryptocurrency called United States Property Coin (USP), backed by an income-producing real estate portfolio in the United States. Zhang is also the CEO of the backing company behind USP – Primior – which he established in 2013. USP already has both the traction and capital needed to make this project a success: Primior has successfully developed over $1 billion worth of real estate projects, putting them ahead of competitors and earlier attempts at merging crypto and real estate.
Zhang predicted the rich potential that adopting blockchain technology in the real estate space held and established this project to merge real estate with blockchain technology. “The cryptocurrency market is highly volatile. In contrast, while stable and relatively predictable, the real estate market is historically illiquid compared to other investment options. USP seeks to solve both problems at once. It is stable because it is tied to an income-producing real estate portfolio, and it’s highly liquid because you can trade it peer-to-peer like any other cryptocurrency,” says Zhang.
USP is transforming the crypto market by integrating real estate investing, and bringing blockchain innovation to property ownership by tokenizing real estate assets in high-demand markets throughout the United States. USP is classified as an asset-backed security token, which utilizes an institutional-grade blockchain solution that complies with current securities law and regulations. “A blockchain is a secure network which processes transactions and logs them on an open ledger, or a website showing the transaction information. By leveraging its peer-to-peer nature as a security token, USP can offer highly liquid access to the real estate market without compromising investor protection,” asserts Zhang.
USP announced its roadmap several months ago, yet notable accomplishments have already been recorded within the short time of entry into the market. The cryptocurrency acquired its first seed asset, a $10 million luxury multifamily property in Venice Beach, California, early in 2022. The multi-million-dollar property was designed and developed by USP’s parent company, Primior, and is home to nearly 100 individuals – making it a very profitable asset. This asset will be securitized and have its value transferred to and distributed on the blockchain using the USP token, and it’s the first of many more assets to come.
The project is scheduled to launch in November of 2022. When available for public purchase, 1 USP will be equivalent to $1 USD. “Over time, as the real estate assets it represents appreciates, the value of 1 USP should appreciate alongside those assets. Moreover, as we aim to acquire hundreds, and potentially even thousands more properties in the U.S. and securitize those properties on the blockchain, the value of 1 USP should increase at a rate that greatly outpaces the inflation rate of the U.S. dollar,” says Zhang.
USP invites real estate investors, crypto holders, wealth/finance enthusiasts, and virtually anyone interested in getting started with either real estate or cryptocurrency investing to learn more about them on their official website.
This story was first published on Bitcoin.com.
