Primior Team

Primior Holdings Inc. (OTC:GRLT) Advances Tokenization Strategy with Gaia Platform

Primior is a Southern California real estate firm offering vertically integrated services from pre-development to asset management, ensuring seamless project execution.

Company announces November 1, 2025 beta launch; waitlist now open for early access.

Irvine, California — October 7, 2025Primior Holdings Inc. (OTC:GRLT), a Southern California–based real estate development and investment firm, today announced progress on its tokenization strategy led by its flagship platform, Gaia, and confirmed that Gaia is set to begin beta testing on November 1, 2025. Interested participants can join the waitlist now for early access and to be the first notified at primior.com/gaia.

Tokenization—the representation of real-world assets on a digital ledger—is emerging as one of the most transformative trends in global finance. While institutions such as BlackRock are advancing tokenization of public assets like stocks and bonds, Gaia is positioning itself to lead in tokenizing private markets—including private equity, private credit, and real estate. By lowering barriers to entry and enabling more flexible investment structures, Gaia is designed to change how capital is raised across private markets.

Mission-Aligned Growth

Gaia’s mission is democratizing real estate investing for all. With global real estate estimated to exceed $600 trillion, even a 1% market share represents a $6 trillion opportunity. Gaia aims to lead the tokenization of real estate by improving access, liquidity, and efficiency for investors and sponsors alike.

Development Platform: GP-Led Execution Backed by USP & Institutions

Alongside Gaia’s progress, Primior’s development platform continues to advance substantial projects where Primior acts as the General Partner (GP) and is fully responsible for end-to-end execution—from site acquisition and entitlements through design, capital stack structuring, construction, lease-up, and asset management. The company is currently developing more than $100M in projects, which are capitalized by USP and other institutional investors.

USP (United States Property) is Primior Group’s flagship tokenized real estate fund. USP is a security token representing ownership in the fund; holding USP provides exposure to a diversified portfolio of U.S. real estate. The development pipeline managed by Primior as GP supplies high-quality opportunities that can be aggregated and managed within tokenized structures like USP, aligning tangible assets with modern digital ownership rails. (No offer of securities is being made by this release; see “No Offer or Solicitation” below.)

Primior Holdings Inc. is part of the broader Primior Group, which includes private affiliates in asset management, property management, and investment banking. These divisions provide depth and expertise across real estate, fund management, and financial advisory, further strengthening the credibility and execution capacity behind Primior Holdings’ public-market initiatives.

“Our strategy with Gaia is clear,” said Johnney Zhang, Chairman and CEO of Primior Holdings. “We believe tokenization will fundamentally change how private equity and real estate are financed. Gaia is built to lead that change, creating investment opportunities that are more inclusive, transparent, and scalable than traditional models.”

Corporate Update: Reverse Split & Capital Structure

After careful consideration and in response to shareholder feedback, Primior Holdings will cancel the previously announced reverse split. In addition, the company plans to retire the outstanding note and convert it into preferred equity rather than common equity. Primior will provide a further update once additional information is available.

About Primior Holdings Inc. (OTC:GRLT)

Primior Holdings Inc. (OTC:GRLT) is a real estate development and investment firm headquartered in Irvine, California. The company is advancing next-generation financial solutions through Gaia, its proprietary tokenization platform for private equity and real estate. As General Partner, Primior leads the execution of a growing development pipeline capitalized by USP and institutional investors. Primior Holdings is part of the broader Primior Group, which includes private divisions in investment banking, asset management, property management, and advisory. Learn more or join the Gaia beta waitlist at primior.com/gaia.

Media Contact

Primior Holdings Inc.

Phone: 800-735-9973

Email: IR@primior.com

Website: www.primior.com

Forward-Looking Statements

This press release contains forward-looking statements, including but not limited to statements regarding the timing and features of the Gaia platform, market opportunity, development pipeline, and anticipated corporate actions. These statements are based on current expectations and involve risks and uncertainties that could cause actual results to differ materially. Forward-looking statements are identified by words such as “aims,” “anticipates,” “believes,” “expects,” “intends,” “may,” “plans,” “will,” and similar expressions. Primior Holdings undertakes no obligation to update any forward-looking statements, except as required by law.

No Offer or Solicitation

This press release is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Any offering of securities will be made only in compliance with applicable laws and regulations and pursuant to definitive documentation.

Tokenization eBook

Discover how tokenization makes it possible to fractionally own real estate, art, and other assets and start building your portfolio today.

More Articles

Want to keep reading more articles and insights from Primior?

Our Insights Library is designed to help investors, operators, and capital partners stay informed as markets evolve. Explore additional articles covering real-world asset investing, capital strategy, structuring considerations, and emerging opportunities across private real estate and alternative assets. Each piece is written to provide practical context, timely analysis, and decision-relevant insight you can apply beyond a single transaction.

The Truth About Real Estate Professional Status: A Tax-Saving Guide for 2026
January 20, 2026

Real estate professional status can reshape your tax situation. It lets you deduct rental property losses against your... (Keep reading?)

Expert Reveals: The Ultimate Tax Alpha Playbook for Real Estate Wealth
January 16, 2026

Tax alpha could save you millions over your investment lifetime. Your effective tax rate likely falls between 35%... (Keep reading?)

GAIA Raises $1.9M in 30 Days in First RWA Offering, Exceeding Target by 1,900%
January 7, 2026

Las Vegas, Nevada — Primior Holdings (OTCMKT: GRLT), its new venture, GAIA Marketplace, is an RWA Investment platform... (Keep reading?)

How HNW Investors Should Think About Real Estate vs Private Credit in 2026
January 7, 2026

Securitized products stand at the forefront as private markets gear up for remarkable growth. The total market size... (Keep reading?)

Enter your information to download the eBook:

Join Primior's Newsletter

Join the Waitlist

Join the waitlist for the official Gaia Launch to get your early access invite and a chance to win up to $1,200 in rewards for referring your friends!

Reserve Your Spot

Next session begins in...
00
Days
:
00
Hours
:
00
Minutes
:
00
Seconds

Not a solicitation to buy or sell securities. Educational purposes only. Accredited/HNW investors encouraged to attend. All investing involves risk. Past performance not indicative of future results. This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc. Privacy Policy. Terms & Conditions.

Apply Now

Enter your information to download the report:

Enter your information to unlock the case study:

Free guide unlocked:

Click the button below to access your free guide.

Enter your information to download the free guide:

Enter your information to download the free guide:

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

You've joined our newsletter.

You will receive email notifications as soon as Gaia by Primior is launched and investment opportunities become available! Thank you for being a future Gaia investor.

Join Waitlist

Interested in participating in the future of real estate investing? Enter your contact information below to be placed on our waiting list and receive notifications and investment opportunities directly to your inbox once they are available.

Primior Application Form

Ready to work with Primior?

Click the button below to complete a short assessment and schedule a call with Primior’s Investor Relations team.

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

Contact Us Now