Primior Team

Real Estate Investment Funds (REIT)

A real estate investment trust, or REIT (pronounced “reet”), can be a great addition to any long-term investment portfolio. REITs have the potential to produce impressive returns over time when property values rise. When Primior guides their investors to diversify their portfolio, REITs are one avenue for excellent income generation. Investors can choose REITs that specialize various types of properties, such as apartments, offices, schools and more. With that in mind, here’s an overview of REITs that all investors should know about before their first purchase.

What is a REIT?

REITs are investment vehicles where investors pool money together to buy real estate assets. REITs are similar to an exchange-traded fund, or ETF, except instead of investing in stocks or bonds, REITs uses investors’ money to acquire properties. Once you purchase shares in a REIT, you are a partial owner of those properties. REITs earns income from their properties or other real estate assets and passes that income onto investors in the form of dividends. REITs are traded on major stock exchanges, but some REITs are privately held.

To qualify as a REIT, a company must comply with certain provisions provided by Congress in the Internal Revenue Code. These include requirements for long term ownership of income-generating real estate, and distributing income to shareholders:

  • It must be an entity taxable as a corporation, managed by a board of directors or trustees.
  • It must have at least 100 shareholders, with no fewer than five holding 50 percent of shares
  • It must invest at least 75% of its assets in real estate, cash or U.S. Treasuries
  • It must derive at least 75% of gross income from rents on real estate, interest on mortgages financing real property or from sales of real estate.
  • It must pay out a minimum of 90% of its taxable income to shareholders in the form of shareholder dividends each year
  • 95% of income is to be passive, such as rental payments, which don’t require direct action from the corporation.

Equity versus Mortgage REITs

There are two broad categories of REITs – equity and mortgage. Equity REITs are the most common and public traded REITs, which means that they own physical properties for the purpose of generating income. Properties such as apartments, office suites, malls, medical facilities, other concentrated commercial rental properties are typically acquired in Equity REITs. Generally, these REITs have reasonable returns at acceptable risk levels. Mortgage REITs invest in mortgages, mortgage-backed securities, and other mortgage-related assets. Generally, there is higher risk in a mortgage REIT due to interest rate fluctuations. This results in trading mortgage REITs to be more of a shorter term strategy than equity REITs.

You may find other hybrid REITs that operate using the investment strategies of both equity and mortgage REITs. Private REITs are new in the real estate investment scene and generally offer higher dividends, but they lack liquidity and carry a higher sale commission to the seller. These REITs aren’t registered with the SEC and don’t trade on national securities exchanges.

Pros and Cons of Investing in REITs

REITs can be an important part of your investment portfolio. They are as liquid as stocks, and there are plenty of opportunities to diversify.  They provide a stable cash flow and offer attractive risk-adjusted returns. The SEC regulates REITs, and even requires audited financial reports to be made. However, only 10% of taxable income can be reinvested, as they pay 90% of income back to investors. Dividends are also taxed as regular income, and you may be outweighed by the market risk and high fees.

How to Invest in REITs

You can invest in publicly traded REITs, REIT mutual funds and REIT ETFs by purchasing shares through your broker. For a non-traded REIT, you can purchase shares through a broker or financial advisor who participates in the non-traded REIT’s offering.

Many REITs are included in an increasing amount of defined-benefit and defined-contribution investment plans. Factors to keep in mind for a REIT are the REIT’s management team and track record, as well as their compensation method. You can also gauge a REITs anticipated growth in earnings per share and current dividend yields. For REITs that hold a performance-based compensation, they’ll tie in the best strategies to pick the right properties for their investors.

Conclusion

Through REITs, you can take advantage in the long run of increasing returns with a broad investment vehicle. Partners like Primior understand that investing in real estate is one of the smartest financial decisions you can make, and they know how to skillfully navigate the complex market can help investors deliver real value that appreciates over time. Primior is one of the fastest growing real estate investments firms in California and helps investors make informed decisions every step of the way.

If you seek to maximize your income potential and invest in REITs, connect with the firm today. 

Book Strategy Call

Book a call with us to discuss property management, real estate asset management, or our other services and investor solutions.

Download: Opportunity Zone Tax Loophole
How Investors Are Eliminating Capital Gains Taxes in California in 2025

Report by Primior, a Southern California real estate advisory, development, management, and investment firm.

More Insights

Portfolio Digital Asset Management: Essential Guide for Enterprise Success in 2025
September 20, 2025

The digital asset market has reached an impressive $2.7 trillion market cap, making portfolio management a vital skill... (Keep reading?)

What is Asset Management: The Truth Behind $100T Industry [2025 Guide]
September 11, 2025

Asset management represents a staggering $104.4 trillion industry managed by the top 500 firms as of 2019. The... (Keep reading?)

Real Estate Tokenization: Why Traditional Investors Are Switching to Digital Assets
September 10, 2025

Real estate tokenization is transforming property investment. Market experts project its value to reach $1 to $4 trillion... (Keep reading?)

Solving Real Estate’s Biggest Problems: A Practical Guide to Blockchain Integration
September 5, 2025

The global real estate market is worth hundreds of trillions of dollars. Blockchain and real estate have started... (Keep reading?)

Private Real Estate Investments vs Public Markets: Which Builds More Wealth? [2025]
September 1, 2025

Looking to add private real estate investments to your portfolio? The market has shown remarkable growth. The professionally... (Keep reading?)

Real Estate Tokens vs Crowdfunding: Which Makes More Money in 2025?
August 28, 2025

Real estate tokens are changing how we invest in property. You can now invest just $100 in tokenized... (Keep reading?)

Why Build-to-Rent Investors Are Quietly Making Millions in California [2025 Guide]
August 26, 2025

The build-to-rent sector presents a compelling investment case. Home values have jumped 43% since 2020, and mortgage rates... (Keep reading?)

How Real Estate Investing Creates Generational Wealth: A Proven Blueprint
August 25, 2025

Did you know that 90% of millionaires build their wealth through real estate investing? Real estate investing stands... (Keep reading?)

Download: Opportunity Zone Tax Loophole Guide

Report by Primior, a Southern California real estate advisory, development, management, and investment firm.

Reserve Your Spot

Next session begins in...
00
Days
:
00
Hours
:
00
Minutes
:
00
Seconds

Not a solicitation to buy or sell securities. Educational purposes only. Accredited/HNW investors encouraged to attend. All investing involves risk. Past performance not indicative of future results. This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc. Privacy Policy.

Apply Now

By submitting this form, you agree to our Privacy Policy.

Enter your information to download the report:

Enter your information to unlock the case study:

Free guide unlocked:

Click the button below to access your free guide.

Enter your information to download the free guide:

Enter your information to download the free guide:

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

You've joined our newsletter.

You will receive email notifications as soon as Gaia by Primior is launched and investment opportunities become available! Thank you for being a future Gaia investor.

Join Waitlist

Interested in participating in the future of real estate investing? Enter your contact information below to be placed on our waiting list and receive notifications and investment opportunities directly to your inbox once they are available.

Primior Application Form

By submitting this form, you agree to our Privacy Policy.

Ready to work with Primior?

Click the button below to complete a short assessment and schedule a call with Primior’s Investor Relations team.

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

Contact Us Now

By submitting this form, you agree to our Privacy Policy.