Primior Team

Real Estate Market Trends – January 2021

Primior is a Southern California real estate firm offering vertically integrated services from pre-development to asset management, ensuring seamless project execution.

2020 was a difficult year, having a profound impact on the country’s economy.  However, the vitality of the CRE market and REITs disrupted by the COVID-19 pandemic is projected to improve in 2021. This recovery is contingent on vaccine implementations and pandemic conditions, and will differ amongst sectors. At Primior, we realize that while there may be no certainties, our expertise, extensive research and first-hand performances enable us to help guide our investors. Here are some of our key positions on CRE and REIT outlooks for 2021.

New Investments in Rising Sectors

REITs have predominantly been strong amid the pandemic due strong financial measures taken after the Recession. While shopping center REITs have been unsustainable during the pandemic, big-box retailer, grocery, and healthcare segments are attracting new investments. In addition, investments in warehousing, life sciences, and data centers are expected to grow in 2021.

According to CBRE, US industrial markets, including warehousing and distribution centers have proven to be the most highly sought commercial properties in 2020. This is attributed to rising e-commerce sales during the pandemic. In 2020 alone, the top 100 transactions equaled 103.8 million sq. ft, a 17% increase from the year prior.

Vacancy Rates to Minimally Decline

CoStar estimates that CRE vacancy rates will rise in all sectors this year. This slight increase comes from the unresolved pandemic and is expected to accelerate once workers can return to offices and commercial and multifamily tenants can pay rent. Despite strong demand for logistics spaces, industrial vacancy rates have rose due to increased construction. Vacancies are estimated to peak by the end of 2021.

 

Recovering from Financial Strains

The year 2021 will mark the journey to recovery for CRE markets and REITs. During the April–July period in 2020, the average collections of rent for office, health care, apartments, and industrial REITs were over 90%. For the shopping center REITs, rents dropped to 50% in April, but steadily rose to 80% in August. Although there will be a wide variation across property sectors, data indicates economic health will stabilize when cases of COVID-19 fall.

Conclusion

For REITs and CRE, the most significant factor is going to be progress against the COVID-19 pandemic. Primior has the experience and objectivity to gather all the information, fit the pieces together and craft an approach specifically designed for your investment goals. Contact us today to see how we can help.

Tokenization eBook

Discover how tokenization makes it possible to fractionally own real estate, art, and other assets and start building your portfolio today.

More Articles

Want to keep reading more articles and insights from Primior?

Our Insights Library is designed to help investors, operators, and capital partners stay informed as markets evolve. Explore additional articles covering real-world asset investing, capital strategy, structuring considerations, and emerging opportunities across private real estate and alternative assets. Each piece is written to provide practical context, timely analysis, and decision-relevant insight you can apply beyond a single transaction.

ERC-20 vs ERC-1400: What RWA Investors Should Care About
January 29, 2026

The tokenization of ground assets (RWAs) through rwa tokens has grown from a new concept into a trillion-dollar... (Keep reading?)

1031 Exchange vs Opportunity Zones vs Direct Syndications: Which Fits Which Investor?
January 24, 2026

Making a choice between 1031 exchange vs opportunity zone investments for managing capital gains tax is a vital... (Keep reading?)

The Real Estate Investor Reporting Standard: What ‘Good’ Looks Like (and What’s a Red Flag)
January 22, 2026

Missing financial red flags in investor reporting might cost you capital losses and years of unrealized returns. Your... (Keep reading?)

The Truth About Real Estate Professional Status: A Tax-Saving Guide for 2026
January 20, 2026

Real estate professional status can reshape your tax situation. It lets you deduct rental property losses against your... (Keep reading?)

Enter your information to download the eBook:

Join Primior's Newsletter

Join the Waitlist

Join the waitlist for the official Gaia Launch to get your early access invite and a chance to win up to $1,200 in rewards for referring your friends!

Access Case Study

Not a solicitation to buy or sell securities. Educational purposes only. Accredited/HNW investors encouraged to attend. All investing involves risk. Past performance not indicative of future results. This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc. Privacy Policy. Terms & Conditions.

Apply Now

Enter your information to download the report:

Enter your information to unlock the case study:

Free guide unlocked:

Click the button below to access your free guide.

Enter your information to download the free guide:

Enter your information to download the free guide:

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

You've joined our newsletter.

You will receive email notifications as soon as Gaia by Primior is launched and investment opportunities become available! Thank you for being a future Gaia investor.

Join Waitlist

Interested in participating in the future of real estate investing? Enter your contact information below to be placed on our waiting list and receive notifications and investment opportunities directly to your inbox once they are available.

Primior Application Form

Ready to work with Primior?

Click the button below to complete a short assessment and schedule a call with Primior’s Investor Relations team.

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

Contact Us Now