Primior Team

Why Commercial Real Estate Investing is Still a Dominant Industry

Commercial real estate can be a good investment even in uncertain market conditions. However, not all classes of commercial real estate are equal and not every property is a winner...

For many investors, stocks, bonds and mutual funds comprise most, if not all of their portfolios as they strive to accumulate wealth and fulfill their retirement goals. In fact, anything other than these choices may be referred to as alternative investments, which consequently makes commercial real estate, according to those parameters, an alternative investment. The facts, however, belie that characterization. As an investment, real estate has been around far longer than paper assets. Plus, large institutional investors like pension funds and insurance companies have long recognized the upside of commercial real estate investing. No matter how it’s considered, it remains a dominant industry for several reasons.

Intrinsic value as a hard asset

Like oil, natural gas and gold, commercial real estate is a commodity of which there is a finite supply of in the world. The land has intrinsic value because it serves a basic need. The materials that are used to construct the buildings on the property are also commodities, although not finite. However, if the price of these materials rises, the cost to construct similar buildings will increase, thus making the existing property more valuable. This translates into commercial real estate being a good hedge against inflation. Unlike many other investments that drop in value when the cost of goods and services rise, commercial real estate values also tend to rise.

Yield

Yield is a means of predicting the future income on a property. It is calculated based on the property’s value, annual income, and running costs. Capital growth is not considered in determining yield. Commercial properties typically have considerably higher yields than residential properties.

Steady returns

Over time, the cash flow commercial real estate investments generate is exactly what investors are looking for. Of course, this is predicated on investing in the right properties that maintain high occupancy and consistent, predictable rent.

Diversification and non-correlated returns

Many speak of diversity in a stock/bond ratio or of investing in different segments of the stock market. Commercial real estate investing truly provides a different investment option that, importantly, is most often not tied to the performance of the equities market.

Leverage

In real estate, leverage is most often associated with the ability to control 100% of an asset with an investment of a lesser amount, say 20%, with the balance financed. In commercial real estate, however, leverage can also mean when the interest the investor is paying is less than the investment’s return percentage. This underscores the importance of selecting the right investment that will perform well.

Tax advantages

Among the tax advantages an investor can enjoy: interest expense is tax deductible, depreciation expense can offset tax liability, and many non-mortgage related expenses, such as upgrades, maintenance, and improvements may be tax deductible.

Commercial real estate can be a good investment even in uncertain market conditions. However, not all classes of commercial real estate are equal and not every property is a winner. Primior has the expertise and experience to understand the difference. Contact us today.

Tokenization eBook

Discover how tokenization makes it possible to fractionally own real estate, art, and other assets and start building your portfolio today.

More Articles

Want to keep reading more articles and insights from Primior?

Our Insights Library is designed to help investors, operators, and capital partners stay informed as markets evolve. Explore additional articles covering real-world asset investing, capital strategy, structuring considerations, and emerging opportunities across private real estate and alternative assets. Each piece is written to provide practical context, timely analysis, and decision-relevant insight you can apply beyond a single transaction.

GAIA Raises $1.9M in 30 Days in First RWA Offering, Exceeding Target by 1,900%
January 7, 2026

Las Vegas, Nevada — Primior Holdings (OTCMKT: GRLT), its new venture, GAIA Marketplace, is an RWA Investment platform... (Keep reading?)

How HNW Investors Should Think About Real Estate vs Private Credit in 2026
January 7, 2026

Securitized products stand at the forefront as private markets gear up for remarkable growth. The total market size... (Keep reading?)

Private Real Estate Investing: Hidden Compliance Traps That Kill RIA Deals
January 3, 2026

Private real estate investing creates great chances for growth, but a single compliance mistake can lead to hefty... (Keep reading?)

Family Office Real Estate Allocation: A Practical Framework (Targets, Liquidity, Risk)
January 1, 2026

Real estate has become the life-blood of family office investing. Asset allocations reached 39% in 2025—a substantial increase... (Keep reading?)

Enter your information to download the eBook:

Join Primior's Newsletter

Join the Waitlist

Join the waitlist for the official Gaia Launch to get your early access invite and a chance to win up to $1,200 in rewards for referring your friends!

Reserve Your Spot

Next session begins in...
00
Days
:
00
Hours
:
00
Minutes
:
00
Seconds

Not a solicitation to buy or sell securities. Educational purposes only. Accredited/HNW investors encouraged to attend. All investing involves risk. Past performance not indicative of future results. This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc. Privacy Policy. Terms & Conditions.

Apply Now

Enter your information to download the report:

Enter your information to unlock the case study:

Free guide unlocked:

Click the button below to access your free guide.

Enter your information to download the free guide:

Enter your information to download the free guide:

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

You've joined our newsletter.

You will receive email notifications as soon as Gaia by Primior is launched and investment opportunities become available! Thank you for being a future Gaia investor.

Join Waitlist

Interested in participating in the future of real estate investing? Enter your contact information below to be placed on our waiting list and receive notifications and investment opportunities directly to your inbox once they are available.

Primior Application Form

Ready to work with Primior?

Click the button below to complete a short assessment and schedule a call with Primior’s Investor Relations team.

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

Contact Us Now