Primior Team

Why Consider Real Estate Investing vs. Traditional Investing?

Anyone who can take advantage of a traditional 401k or stock portfolio absolutely should. A large percentage of investors seem comfortable with picking individual stocks or selecting the types of funds that will comprise their 401(k)s. However, if these same investors are asked about real estate, they would likely reply that they do not feel comfortable in that area for a variety of reasons.

Investing in real estate can offer potential advantages that are unlikely to be seen in stock market investing. If you’re an investor seeking to grow your asset base, Primior understands the value of real estate investing and can explain how it can fit into your individual portfolio.

Stability

One of the aspects of real estate investing that may appear to be a negative factor is that it typically can involve long-term holdings, with an apparent lack of liquidity. However, this makes real estate all but immune from emotional buying and selling. Compare that to the individual stock buyer who has difficulty capturing the right timing in the market. Potential gains are regularly wiped out by buying and selling stocks at the wrong time for the wrong reason.

On the other hand, real estate tends to be a less emotional investment. Because it’s independent from the stock market, for the most part, real estate can weather a lot of storms. Depending on how you invest, if you purchased a residential income property with a 30-year fixed mortgage, it doesn’t matter what the stock market does because nothing really changes with that financial commitment.

Risk Management

The real estate investor also typically takes more time on the initial purchase to gather facts and information. In general, the longer real estate is held, the less risk is involved as an investor. Equity increases and real estate values tend to go up over time. In contrast, the risk for holding stocks as an investment can fluctuate, sometimes dramatically, over time. You can still take some bold risks on single-project developments, or you can invest in commercial properties, residential properties, or REITs.

Inflation Hedge

As always when analyzing an investment’s potential, past performance is no guarantee for what is to come. But, historically, rental rates rise with inflation. This aspect, coupled with a consistent mortgage payment, offers protection to the real estate investor.

Availability of Opportunity

All investors know the benefits of buying low and selling high, but how often that is possible becomes the practical issue. Real estate, more so than stocks, has niche markets that provide an opportunity during different conditions. And it’s almost always possible to acquire distressed property and through improvements add instant equity.

Cash Flow

Rental income from real estate provides more consistent cash flow to investors than shareholders typically receive from dividend-paying stocks that may be vulnerable to changes in their competition and marketplace.

Leverage

The real estate market is set up to take advantage of leverage. It’s unlikely an investor will find a broker to purchase $100,000 of stock for $25,000 down, but a real estate investor should be very able to purchase four $100,000 properties for $25,000 down each. Leverage allows the real estate investor to control more property and therefore experience a much higher rate of return on the investment than would otherwise be possible.

Tax Advantages

Perhaps the most advantageous tax benefit for real estate investing is depreciation. Unlike other business expenses, depreciation is, in fact, a paper loss. No money is spent, but the investor takes the deduction. Of course, ongoing expenses like mortgage interest, taxes, insurance, and maintenance are tax deductible, as well.

Conclusion

As with all forms of investment, there are risks associated with real estate investing and no assurances of success. However, with the right knowledge, choice of properties and tactics, it can provide significant opportunity. As one of the fastest growing real estate investment firms in California, Primior has experience and expertise in delivering real value to its clients.

If you seek to maximize your income potential through investments in real estate, connect with the firm today.

Book Strategy Call

Book a call with us to discuss property management, real estate asset management, or our other services and investor solutions.

Download: Opportunity Zone Tax Loophole
How Investors Are Eliminating Capital Gains Taxes in California in 2025

Report by Primior, a Southern California real estate advisory, development, management, and investment firm.

More Insights

Private Real Estate Investing: Hidden Compliance Traps That Kill RIA Deals
January 3, 2026

Private real estate investing creates great chances for growth, but a single compliance mistake can lead to hefty... (Keep reading?)

Family Office Real Estate Allocation: A Practical Framework (Targets, Liquidity, Risk)
January 1, 2026

Real estate has become the life-blood of family office investing. Asset allocations reached 39% in 2025—a substantial increase... (Keep reading?)

The $100M Question: Can Your Capital Stack Survive 6% Interest Rates?
December 27, 2025

Interest rates’ rise drives up borrowing costs by a lot. A homeowner might pay several hundred dollars more... (Keep reading?)

Smart Contracts in Tokenized Real Estate: Protecting Your Investment with Clawbacks
December 23, 2025

Real estate investment is changing through tokenization, and experts project this market could reach $4 trillion by 2035.... (Keep reading?)

The Difference Between Bridge Loans and Construction Loans
December 20, 2025

Real estate investors need to know the construction loan vs bridge loan difference to create better investment strategies.... (Keep reading?)

How Secondary Trading Works for Tokenized Securities Under U.S. Regulations
December 16, 2025

Tokenized securities are revolutionizing how investors buy and sell in U.S. financial markets. Traditional securities trading might be... (Keep reading?)

Mezzanine Debt Explained: How It Fits Into the Capital Stack
December 13, 2025

Mezzanine debt is growing faster as a financing option in real estate. Market experts project it will reach... (Keep reading?)

What Makes a Digital Security Compliant? Key Requirements for Tokenized Real Estate
December 9, 2025

Tokenized real estate is expected to become a $1.9 trillion market by 2030, with optimistic projections reaching $4... (Keep reading?)

Join Primior's Newsletter

Join the Waitlist

Join the waitlist for the official Gaia Launch to get your early access invite and a chance to win up to $1,200 in rewards for referring your friends!

Enter your information to download the eBook:

Reserve Your Spot

Next session begins in...
00
Days
:
00
Hours
:
00
Minutes
:
00
Seconds

Not a solicitation to buy or sell securities. Educational purposes only. Accredited/HNW investors encouraged to attend. All investing involves risk. Past performance not indicative of future results. This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc. Privacy Policy. Terms & Conditions.

Apply Now

Enter your information to download the report:

Enter your information to unlock the case study:

Free guide unlocked:

Click the button below to access your free guide.

Enter your information to download the free guide:

Enter your information to download the free guide:

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

You've joined our newsletter.

You will receive email notifications as soon as Gaia by Primior is launched and investment opportunities become available! Thank you for being a future Gaia investor.

Join Waitlist

Interested in participating in the future of real estate investing? Enter your contact information below to be placed on our waiting list and receive notifications and investment opportunities directly to your inbox once they are available.

Primior Application Form

Ready to work with Primior?

Click the button below to complete a short assessment and schedule a call with Primior’s Investor Relations team.

You've joined our newsletter.

Thank you for joining our newsletter! We will send you monthly insights, updates, and feature launches directly to your inbox.

Contact Us Now